Jessica Morton

Junior researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

Jessica Morton

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Experimental design

Cognitive load measurement


Jessica Morton started as a junior researcher at the research group imec-mict-UGent in January 2019. She graduated as a Master in Experimental Psychology (Ghent University, 2017), with a great interest and passion for research in the field of sport psychology and motivation. She also obtained an online certificate at the Barça Innovation Hub in the course ‘Neuroscience in sports and training’.


Before joining the mict group, Jessica worked as a Research Consultant at the neuromarketing start-up Impulse Research (spin-off from market research agency Profacts). Her team solved applied marketing and management questions with the most recent technological innovations in market research (e.g., mobile EEG, mobile eye-tracking,  mobile physiological measurements, VR, online reaction tasks, online emotion tracking,...).


In line with her interest in applied neuroscience and wearable applications for measuring human behavior, she joined mict on a project about cognitive load remediation in Industry 4.0 (“Lorem 4.0”). This project aims to identify robust and reliable markers of cognitive (over)load through psychophysiological measures (EEG, EOG, GSR, facial expressions) and subjective feedback. This way, the project will also help in validating and optimizing imec hardware (EEG headset, EOG glasses and Chill+ Band). Other projects she is currently working on are SenseCity (interface testing, cognitive load of the human operator in the control room), Nervocity (measuring stress levels in the city of Ghent) and M-DECLINE (monitoring cognitive decline of the elderly of the future with the Mobile DNA app).